If you have chosen the graduate study media and public relations, it means you have been seduced by communication, all kinds of networks and the irresistible call of public relations. So, it is time you adopt a serious approach to “trivialities” such as media theory, cultural policy, visual semiotics, basic narratology, gender studies, media culture propaganda, brand development, communication skills and social network storytelling. When things get serious, that means you have to expect and demand more from yourself. We already know that you also think that the development level of the media in Croatia is low. That is why you should show that you are ambitious, creative and energetic enough to move things in the desired direction.