- DEPARTMENT OF CULTURE, MEDIA AND MANAGEMENT
Name of the study programme: Graduate University Study Management in Culture and Creative Industries (single and double major)
| Learning outcome of the study programme | 00308 | 00309 | 00310 | 00311 | 00312 | 00313 | 00314 | 00315 | 00316 | 00317 |
| Courses (obligatory) | ||||||||||
| Development of Organizations in Culture and Creative Industries | x | x | x | x | x | |||||
| Digital Tools and Systems | X | x | x | x | ||||||
| Advertising Strategies and Unconventional Marketing | x | x | x | x | x | x | ||||
| Accounting and Financial Reporting | x | x | x | x | x | |||||
| Analysis and Business Decision Making | x | x | x | x | x | |||||
| Event Management and Promotion | x | x | x | x | ||||||
| Traineeship/Assistantship in Management | x | x | x | x | x | x | x | |||
| Diploma Examination | x | x | x | x |
Table Legend:
|
IU Label |
Description of Learning Outcomes |
| 00308 | Perform tasks of managing and leading business in cultural and creative indsutries, regardless of the size and subsector in which they perform their business activity in a globalized market |
| 00309 | Critically evaluate relevant information in the field of organization while proposing possible alternative courses of action within a particular business entity, assuming personal and team responsibility for the decisions made |
| 00310 | Create the entire marketing campaign process in collaboration with employees of other profiles in an interdisciplinary team |
| 00311 | Independently develop the entire promotion strategy following current advertising trends |
| 00312 | Explore business management issues in times of unpredictable conditions and situations in public and private institutions (in creative industry and cultural institutions) while identifying and eliminating threats from the environment or internal weaknesses |
| 00313 | Conduct financial analysis and assessment of the eligibility of investments in planned projects with respect to the level of profitability and risk, respecting personal, team, organizational and social responsibility |
| 00314 | Independently and adequately use the tools of business digital communication and computer technology in realization of business ventures in the cultural and creative industries |
| 00315 | Critically evaluate elements of the financial statement by analysing the business entity’s business for the purpose of solving problems and making decisions in accordance with professional and ethical principles |
| 00316 | Lead complex communication (in project implementation) with all stakeholders in international and multicultural contexts |
| 00317 | Distinguish, with independent interpretation and evaluation, the basic features and specificities of managing the organization, marketing and promotion of events using appropriate working methods in interdisciplinary teams |