- DEPARTMENT OF CULTURE, MEDIA AND MANAGEMENT
Name of the study programme: Graduate University Study Media and Public Relations (single and double major)
| Learning outcome of the study programme | 00297 | 00298 | 00299 | 00300 | 00301 | 00302 | 00303 | 00304 | 00305 | 00306 | 00307 |
| Courses (obligatory) | |||||||||||
| Media Theories and Society | X | X | x | ||||||||
| Public Relations Management | X | X | X | x | x | ||||||
| Digital Reporting and New Media | X | x | X | x | x | ||||||
| Media Practicum 1 (Radio Production and Radio Formats) | X | X | x | x | |||||||
| Media and Cultural Policies | X | X | X | x | |||||||
| Media Practicum 2 (TV Production and TV Formats) | X | X | x | x | x | ||||||
| Diploma Examination | x | x | X | x | x | X | x | x | |||
| Traineeship/Assistantship | x | x | x | x | x | x |
Table Legend:
| IU Label | Description of Learning Outcomes |
| 00297 | Combine the application of different story/event/news presentation techniques on a variety of media platforms in accordance with professional and ethical principles within the framework of multimedia communication management |
| 00298 | Critically evaluate media phenomena in diverse relationships with the aim of solving new and complex problems in unpredictable situations |
| 00299 | Independently manage, with the possibility of conducting, sophisticated communication process in developing communication strategies and plans, media policies, campaigns, public appearances, etc. in an international and multicultural context |
| 00300 | Conduct innovative communication and media research using complex and appropriate methods in interdisciplinary teams |
| 00301 | Leas the processes of creating media and cultural policies based on the characteristics and specificities of different media systems and cultural-media policies |
| 00302 | Critically evaluate basic features of new media from theoretical and practical standpoints |
| 00303 | Independently design projects in a digital environment with multidisciplinary teams, taking into account communication requirements, social setting, interactivity of the environment |
| 00304 | Manage different media platforms (photography, film, video, web design) while taking personal and team responsibility for decisions made in an unpredictable digital environment and conditions of uncertainty |
| 00305 | Connect deterministic media theories in different contexts as a basis for creative thinking about the concepts of democracy, political processes, medialization of politics and spectacularization of culture in a rapidly changing globalized environment |
| 00306 | Perform complex data visualization processes to design media content, tools and hybrid forms on digital platforms by applying appropriate methods, instruments and tools |
| 00307 | Independently construct an implementation plan for specific public relations techniques in different fields, unforeseen situations in line with the principles of the profession and respecting social and personal responsibility |