University specialist study programme “Public Relations and Communication Studies”

The university specialist study programme “Public Relations and Communication Studies” offers a critical analysis of the scientific theory and an advanced understanding of the practice and issues encountered when managing public relations and communicating with public institutions of culture and creative industries, business companies and organisations in the public and civil sectors. The new generation of PR and corporate communication managers and associates, working in creative industries and culture as well as in the public, private and civil sectors, are in need of a higher level of knowledge about communication, management and strategy in order to be able to make complex decisions and successfully carry out various projects in the dynamic national and international environment of the media, economy and cultural / creative institutions and organisations. This study programme provides students with a new level of specific knowledge and skills demanded by the new information and communication technologies and digital society. This will improve their chances at the labour market and ensure sustainable careers.

Focusing on the new challenges created by the Digital Revolution.
Content management in public relations, advertising, journalism as well as the production and consumption of the content provided by social media, digital and traditional media.
Using contemporary teaching methods (interactive, motivating and problem-based teaching process in small study groups; shadow-learning - solving problems under the tutelage of the teaching staff and experts).
Exercises include case studies under the tutelage of experts.
Seminars encourage the practical application of theoretical concepts.