University Graduate Study Programme

/ MEDIA AND PUBLIC RELATIONS

If you have chosen this graduate study, it means you have been seduced by communication, all kinds of networks and the irresistible call of public relations. So, it is time you adopt a serious approach to “trivialities” such as media theory, cultural policy, visual semiotics, basic narratology, gender studies, media culture propaganda, brand development, communication skills and social network storytelling. When things get serious, that means you have to expect and demand more from yourself. We already know that you also think that the level of media development in Croatia is low. That is why you should show that you are ambitious, creative and energetic enough to move things in the desired direction.

What will you do here?

• You will discover the secrets of the media techniques of public communication.
• You will develop the ability of critical thought and problem assessment.
• You will deal with digital marketing strategies.
• You will improve your presentation and communication skills.

What will you do after the study?

• You will be able to start a professional career in the media.
• You will work on media projects in public and private sectors.
• You will be in charge of the media and PR in advertising, designer and brand agencies.
• You will organise and produce for TV and radio studios.

Basic information about the study program (single major)

1. Level (CROQF / EQF)
CROQF Level 7.1 / EQF Level 7

2. Duration / ECTS Credits

Two academic years (4 semesters), 120 ECTS

3. Field and Area of Study

Area: Scientific area of social sciences
Field: Communication sciences
Branch: Public relations; mass media; journalism

4. Awarded Academic Title

university master of Media and Public Relations (univ. mag. medior. et rel. publ.)

5. Place of delivery of the study programme:
Osijek, Academy of Arts and Culture in Osijek, Josip Juraj Strossmayer University of Osijek.

6. Programme Code (HKO Register)

2511

7. Record Code (SRCE Database)

5014

8. Certificate of entry of the study programme in the Register of Study Programmes:
4 April 2019.

Basic information about the study program (double major)

1. Level (CROQF / EQF)
CROQF Level 7.1 / EQF Level 7

2. Duration / ECTS Credits

Two academic years (4 semesters), 60 ECTS

3. Field and Area of Study

Area: Scientific area of social sciences
Field: Communication sciences
Branch: Public relations; mass media; journalism

4. Awarded Academic Title

university master of Media and Public Relations (univ. mag. medior. et rel. publ.)

5. Place of delivery of the study programme:
Osijek, Academy of Arts and Culture in Osijek, Josip Juraj Strossmayer University of Osijek.

6. Programme Code (HKO Register)

2512

7. Record Code (SRCE Database)

5013

8. Certificate of entry of the study programme in the Register of Study Programmes:
5 April 2019.

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