Marija Šain, Iva Buljubašić, Vlatka Mihaljević: THE POWER OF (UNCONVENTIONAL) MARKETING IN FUNDRAISING: THE PERSPECTIVE OF THE CULTURAL SECTOR Scientific […]
Alena Kusá, Ladislav Pátík: THE BRAND AS A TOOL OF MARKETING AND COMMUNICATION POWER Scientific paper Alena Kusá, University of […]
Ivana Nobilo: CUSTOMER SERVICE SATISFACTION AND CULTURAL DIFFERENCES IN CUSTOMER SERVICE EXPECTATIONS IN SWITZERLAND Plenary Speaker / Scientific Paper […]
Tihana Škojo, Zdravko Drenjančević: THE ROLE OF POPULAR SONGS IN CONFIRMING CROATIAN NATIONAL IDENTITY Scientific paper Tihana Škojo, Academy […]
Lana Skender: THE SPECTATOR PHENOMENON AND THE POWER OF THE GAZE Scientific paper Lana Skender, Academy of Arts and Culture […]
Maria Inês Pinho, Sérgio Veludo, Maria Fátima Lambert: CULTURAL HERITAGE AS A TARGET IN CONFLICT SCENARIOS Scientific paper Maria […]
