Ivona Čulo, Marin Galić, Radoslav Barišić: INNOVATIONS IN LIFESTYLE MEDIA: TOPICS OF SUSTAINABLE DEVELOPMENT OF SOCIETY FROM THE PERSPECTIVE OF JOURNALISTS
Original paper
Ivona Čulo, University North, Croatia
Marin Galić, University North, Croatia
Radoslav Barišić, Faculty of Economics in Zagreb, Croatia
DOI: https://doi.org/10.59014/BFLU3409
Keywords:
education, innovation, lifestyle media, journalism, socially responsible topics
Abstract
This paper covers the field of lifestyle journalism in the context of processing topics
related to the sustainable development of society. The purpose of the research is
to show whether journalists who work for lifestyle magazines and web portals are
educated on topics related to the sustainable development of society; do they think
that these topics are important and are they ready for innovation and changes in
the organization of work, which implies the introduction of such topics in lifestyle
media. The main objectives of this research include – determining the level of familiarity
and education with the concept of sustainable development of society by
the interviewed journalists, as well as their interest in and treatment of these topics
related to the sustainable development of society in the lifestyle media. The research
was conducted using an quantitative methodology on a purposive sample of members
of the population of lifestyle journalists in the Republic of Croatia. The research
shows that journalists in lifestyle media consider themselves competent to deal with
such topics. If they had the power to decide on innovation in editorial policy, almost
all respondents (93%) would introduce topics of sustainable development of society
into the editorial policy of their lifestyle media outlets. If lifestyle media were to
cover topics related to sustainable development of society in their editions, 70% of
respondents estimate that the general impression of such lifestyle media would be
mostly or completely positive. The research provides original scientific results that can
contribute to a better understanding of lifestyle media and the perception of topics related
to the sustainable development of society as key determinants for the development of a
democratic society.
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