- DEPARTMENT OF CULTURE, MEDIA AND MANAGEMENT
Name of the study programme: Undergraduate University Study of Culture, Media and Management
| Learning outcome of the study programme | 00282 | 00283 | 00284 | 00285 | 00286 | 00287 | 00288 | 00289 | 00290 | 00291 | 00292 | 00293 | 00294 | 00295 | 00296 |
| Courses (obligatory) | |||||||||||||||
| Croatian Language Culture | X | ||||||||||||||
| ICT in Culture and Creative Industries | X | X | X | X | |||||||||||
| English Language in Culture 1 | X | X | |||||||||||||
| English Language in Culture 2 | X | X | |||||||||||||
| English Language 3 | X | X | |||||||||||||
| English Language 4 | X | X | |||||||||||||
| German Language in Culture 1 | X | X | |||||||||||||
| German Language in Culture 2 | X | X | |||||||||||||
| German Language 3 | X | X | |||||||||||||
| German Language 4 | X | X | |||||||||||||
| Physical Education 1 | X | ||||||||||||||
| Physical Education 2 | X | ||||||||||||||
| Physical Education 3 | X | ||||||||||||||
| Physical Education 4 | X | ||||||||||||||
| Economics of Culture and Creative Industries | X | X | X | ||||||||||||
| Introduction to Communicology | X | X | |||||||||||||
| Introduction to Creative Writing | X | X | |||||||||||||
| Public Performance in Culture | X | X | X | X | X | ||||||||||
| Management in Culture and Creative Industries | X | X | X | X | X | ||||||||||
| Introduction to Media Reporting | X | X | X | X | |||||||||||
| Research Methodology in Culture | X | X | X | X | |||||||||||
| Entrepreneurship and Innovation | X | X | X | X | |||||||||||
| Introduction to Public Relations | X | X | X | X | X | ||||||||||
| Traineeship 1 | X | X | X | X | X | ||||||||||
| Traineeship 2 | X | X | X | X | X | ||||||||||
| Traineeship 3 | X | X | X | X | X | X | |||||||||
| Traineeship 4 | X | X | X | X | X | X | |||||||||
| Culture and Art Through History 1 | X | X | |||||||||||||
| Culture and Art Through History 2 | X | X | |||||||||||||
| Marketing and Digital Promotion | X | X | X | X | |||||||||||
| Introduction to Media Studies | X | X | |||||||||||||
| Digital Cultural Content | X | X | X | X | |||||||||||
| Project Management | X | X | X | X | X | ||||||||||
| Audio-visual Production | X | X | X | X | X | X | X | ||||||||
| Popular and Mass Culture | X | X | |||||||||||||
| Financial Management in Culture Industries | X | X | X | X | |||||||||||
| Basics of Multimedia and Web Design | X | X | X | X | X | ||||||||||
| Final Exam | X | X | X | X | X | X | X | X | X |
Table Legend:
| IU Label | Description of Learning Outcomes |
| 00282 | Apply theoretical concepts in the field of literature, film, media, visual, applied and performing arts in the analysis of cultural content |
| 00283 | Apply the criteria of cultural and phenomenological analysis within the framework of cultural theories with the possibility of creating own critical stance |
| 00284 | Analyse development processes, main features and relationships between conventions of different cultural and art periods (movements, styles, forms) with application in a broader diachronic and synchronic context |
| 00285 | Recognize language levels of the official and other languages in the application of language standards in oral and written communication |
| 00286 | Use concepts of media theory in media product creation and evaluate different media formats, genres and areas |
| 00287 | Distinguish between the functions of public relations and marketing, the role of experts, industry regulations, social implications and strategic planning processes related to public relations campaigns and programmes in accordance with professional and ethical principles |
| 00288 | Create media products and practices of different types while acquiring skills to work in teams and adapt to new situations |
| 00289 | Interpret the basics of economy theory and the effects of culture and creative industries on the economy |
| 00290 | Explain communication processes, main elements, emergence and development of communication, models and principles of successful communication while using appropriate and effective communication in public and other appearances |
| 00291 | Use basic marketing principles and models of unconventional and digital marketing in the presentation and marketing of products, services and creative and artistic production in interdisciplinary teams |
| 00292 | Analyse the acceptability of ideas and innovations in the production of cultural content within the sector of culture and creative industries |
| 00293 | Analyse available sources and funding for regular business activities while developing a business plan for activities in the field of culture and creative industries in a multicultural and globalized environment |
| 00294 | Use an appropriate management strategy to develop or keep the market position of the company/institution in the culture and creative industries, depending on the specificities of the product, market and organization of the business entity |
| 00295 | Apply digital and business Internet tools, programmes and equipment, as well as acquired communication skills in a digital environment for research purposes |
| 00296 | Manage interactions in interdisciplinary and multicultural teams with collaborative resolution of potential problems |