Emma Kovačević: THE ROLE OF SOCIAL NETWORKS/MEDIA USE IN THE ACCEPTANCE OF ANTI-VACCINATION CONTENT
Scientific paper
Emma Kovačević, Faculty of Humanities and Social Sciences in Osijek
DOI: https://doi.org/10.59014/UWQL6537
Keywords:
anti-vaccination content, conspiracy theories, fake news, social media, vaccine hesitancy
Abstract
After the first vaccines were developed, the global response to the COVID-19 crisis
was focused on preventing infections. However, attempts to achieve a fully vaccinated
population faced certain challenges, including doubt or complete rejection of
scientifically established facts about the effectiveness of vaccines harbored by some
people. In an effort to investigate and understand the factors associated with vaccine
hesitancy, this paper examines recent findings about the role of social networks/media
use and acceptance of anti-vaccination content during the pandemic in Croatia
through a systematic literature review of pertinent research. In general, the literature
review highlights the most important findings about the role of social networks/
media use and acceptance of antivaccine content, but the results also highlight the
limitations of the research. The objective of this literature review, focusing on articles
published 2020-2022, was to provide deeper insight and understanding of the role of
social networks/media in the context of the acceptance of anti-vaccination content,
bearing in mind the analytical criteria of the literature review with respect to the
research design and the methods used.
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